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How Much Online Traffic Comes from Mobile Devices?

We know people spend a lot of time on their smartphones, but how much online traffic actually comes from mobile devices? Questions like this are good to answer, because they help us: 1. Understand how people behave and interact with the world. 2. Guide our decision making as marketers, representatives, owners, and business people in general.

How Does Mobile Email Engagement Compare to Desktop Rates?

Email engagement rates might be the most scrutinized piece of data in marketing. Case studies abound on the “best” terms to use in subject lines and the “ideal” time to send messages. Now we're adding another layer of understanding to email engagement, thanks to a recent study by email service provider Return Path that compared mobile and desktop rates.

How Many People Still Use a Landline Phone in 2018? New Research Finds

It feels like everyone has migrated to using their smartphone for everything. So, how many people still use a landline phone in 2018? The short answer is: more than you’d think. Or, at least, it turns out more people still use a landline phone than we would have guessed. We'd assume that more and more people are choosing to save money by tossing their landline phones, and only using their cell phones.

How Much Time Do People Spend on Their Mobile Phones in 2018?

We'd all agree that people are on their phones "all the time." But what does that look like in minutes and hours? How much time do people spend on their mobile phones in 2017? Thankfully, there's been a lot of research done on this recently. We'll share that research below, and give you a breakdown on what it means for our day-to-day lives. So, how much time do people spend on their mobile phones in 2017? Let's dig in!

How Many Emails Do People Get Every Day?

Love it or hate it, email is one of the most pervasive communications tool around. In fact, the average worker checks their email 74 times a day! (Tweet this!) Just how many emails do people get every day?

73 Texting Statistics That Answer All Your Questions

Mobile everything has been one of the fastest growing trends this decade. People are on their phones for a slough of reasons at all hours of the day and night. We've got elaborations on mobile trends and usage all over our site, and below are all the texting statistics you could ever want! Enjoy.

How Many Texts Do People Send Every Day?

If you just want to know the number of texts people send every day, scroll down. Your numbers are highlighted in red. There's charts, too! If you want details and explanations, keep reading.

How Much Time Do People Spend on Media Every Day?

Depending on which study you look at over the last few years, the average person spends roughly 8 - 10 hours engaged in media everyday. Impressive, huh? But is it really all that surprising? "Media" refers to TV, Netflix, radio, movies, podcasts, YouTube, and just about any app on your phone. When you realize how broad of a category "media" is, spending 10 hours a day on it really isn't all that much.

Crucial New Study Brings Light to Franchise Texting

If you're not familiar with us, we work with about two dozen national franchises to help them achieve their goals in this mobile-first era. Given what we do and who we work with, you can imagine our delight after seeing FranchiseHelp's latest study on franchise texting. Even by our standards, the results are rather incredible! Let's dive in.

Is Our Mobile Dependence Actually A Bad Thing? Here's the Research

It doesn't take much to notice that cell phones are everywhere, and used for everything. But is our mobile dependence actually a bad thing? Everything I need to make it through my day - from boarding passes to spreadsheets, entertainment to communication - fits in my pocket. What's more useful than that?